Glam Campaign Phase 1 – Brand Rejuvenation & Connectivity with the Millenials Campaign Overview Glam is the youthful sub-brand of Manicare. Showcase the new Glam Premium range through Pia Muehlenbeck (Influencer) to attract new and younger users to the Manicare brand and ramp up their ‘expertise’ in the beauty category Products Via NPD the Glam…
Illuminating The 2018 Vivid Campaign Campaign Overview Highlight the view of Vivid from atop the Harbour Bridge whilst also bringing to life the Vivid experience on the Climb with an interactive dancefloor at the apex. Target Segments Sydney-siders PPL 18-35 Women 35+ Corporates Campaign Strategy Building on the success of last year’s Vivid campaign and…
Crisis Management & Leveraging Relationship In Averting a Potential Production Disaster Campaign objectives Promote OZ Design Furniture’s June sale in preparation for EOFY Raise awareness & inspiration to drive footfall and online traffic Ultimately to increase sales Campaign Execution An 8-page Catalogue was produced highlighting key products and sale information, with sales ending 7 days…
Engaging & Enlisting Brand Loyalists To Achieve Sales And Market Share Growth Campaign Overview In 2016 A’kin underwent a brand refresh through new-look packaging and a new positioning in market. Impetus Media were enlisted to promote their relaunch into market. Across successive campaigns we have achieved increases in brand awareness and sales Objectives Establish A’kin…
Inventive Media Strategy & Immersive Execution Smashing Acquisition Targets Campaign Overview Doctors’ Health Fund welcomed the return of their incumbent Marketing Manager from maternity leave in November 2017. This paved the way to trialling new and targeted media channels and creative executions as well as increasing the spend to capitalise on two competitors’ debacles. Objectives…
