End to end media solutions at your fingertips
Today’s path to purchase has many forks and diversions in the road. We map the customer journey with you to ensure that we are reaching and influencing your audience every step of the way. We call this our Target Audience Connection Roadmap.
Our media strategies seamlessly integrate broadcast, digital and social media, print, OOH and activation channels as well as search engine marketing and search optimisation. We seek out interactive and contextually relevant environments for your message, and target via page level contextualisation technology and video driven brand experiences.
We combine our strategic digital offering with partnerships with some of the industry’s most outcome-focused digital teams to build strong online presence and deliver profitable consumer relationships. You will also gain access to one of the largest and most sophisticated trading exchanges in Australia.
The Impetus media buying and negotiations are subject to a rigorous four-tiered process. Being back-ended by Dentsu Aegis, we start with the most competitive base rates around. But it’s not just about the rates. State of the art technology and research will enable us to refine our output.
Because we work intimately with the media, we deliver great new ideas without spending the fortunes that the bigger agencies take for granted. We find ingenious ways to stretch your marketing and media dollars, helping you to stand out from your competition.
We measure ourselves not just on awareness or engagement or even the efficiency of our buying, but on real Marcomms & Business Metrics like intent to purchase, e-traffic and footfall, and ultimately, conversion and sales.
Our stringent and regular reporting will not only deliver great success stories at the end of each campaign but more crucially, it will allow us to take immediate remedial action should any potential short-coming threaten to emerge.
In summary, Impetus wields the buying power of the biggest media agencies in the country. Combined with our long and established relationships with media owners and our diligent performance tracking, these enable us to achieve impressive results and deliver exceptional value to our clients, every time.