Working hard, working smart
We’re an exclusive and inclusive team, all of us starting our careers in the majors, but choosing now to be the masters of our own destiny. We work flexibly, we work smart, and we work fast, just like the world today. That’s why we think of ourselves as concentrated goodness.
A media ‘thoroughbred’, I have honed my career within multinational agencies both overseas and in Australia since 1986 before setting up Impetus Media. My mission was and still is to bring Big Agency Expertise, delivered with Personalised Services to my clients. An offering that is sadly lacking in big agencies and insufficiently supported in smaller ones. Care and commitment to building strong partnerships with clients, backed by experience and passion in growing their business are what I live for. Extremely results driven!
I joined Impetus Media in 2015 and was attracted to the agency’s approach and commitment in producing thoughtful and insightful media campaigns. With 20 years’ experience across agency and sales I enjoy using my learnings, intuition, creativity and skillset to create strategic and result focused advertising campaigns for my clients. My other core strengths lie in building relationships with our media partners, negotiating and delivering impactful campaigns. I love planning and implementing campaigns from start to finish and knowing that they have worked the best they possibly could.
I bring a unique blend of digital marketing experience spanning the disciplines of technology, production and media. I have worked on many major brands across the APAC region throughout my 20-year career including Optus, Dell, Sportingbet, Intel, Sigma Pharmaceuticals, Channel 7, Aussie, Tourism NT, Peugeot, and University of Newcastle. My extensive experience and strong business acumen are a key force in my track record of helping my clients achieve their goals.
I have worked in digital media across an array of industries ranging from FMCG, Finance & Insurance, to Healthcare, Travel and Retail. Helping my clients navigate, strategise and ultimately grow their businesses in today’s digital world is what really drives me. This includes maximising the potential of their Paid, Owned and Earned channels to deliver results-driven advertising campaigns. With digital opportunities expanding at such rates, I want my clients to have the reassurance that their brands are safe, and that their digital strategy and investment are most effective in all strategically selected channels in which they’re active.